Kissmetrics collects data through tracking codes placed on your website or app. This data is then analyzed to provide actionable insights. Key features include:
- Cohort Analysis: This allows you to group users based on shared characteristics and analyze their behavior over time. - Funnel Reports: Visualize the steps users take before converting, identifying drop-off points. - A/B Testing: Test different versions of your site to see which performs better in terms of user engagement and conversions.