Indiegogo operates on a simple yet effective model. Entrepreneurs create a campaign page detailing their project, funding goals, and rewards for backers. These rewards could range from early access to a product to exclusive merchandise. The campaign is then promoted on social media and other channels to attract backers. Indiegogo offers two main types of funding: (where you must meet your goal to receive the funds) and (where you can keep the funds raised even if the goal is not met).