glocalization

How Does Glocalization Work?

Glocalization involves several key steps:
Market Research: Understanding local consumer preferences, cultural norms, and market conditions.
Product Adaptation: Modifying products or services to meet local tastes and requirements.
Marketing Customization: Tailoring marketing campaigns to align with local customs, languages, and values.
Local Partnerships: Collaborating with local businesses, suppliers, and distributors to gain market insights and enhance distribution channels.

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