Marketing to Gen Z requires a shift from traditional methods. Brands must focus on creating [authentic](https://www.business2community.com/branding/5-ways-create-authentic-brand-01587363) and engaging content that resonates with their values. [Social media platforms]() like Instagram, TikTok, and Snapchat are crucial for reaching this audience. Additionally, [personalization]() and interactive elements such as polls, quizzes, and live streams can enhance engagement.