Cultural dilution can occur through various mechanisms, including:
Mergers and Acquisitions: When companies merge or one acquires another, the dominant company’s culture often overshadows the acquired company’s culture. Globalization: As companies expand into new international markets, they often adopt a more globalized culture to appeal to a broader audience, thereby diluting local cultural elements. Standardization: Companies may standardize their products and services across different markets, leading to a loss of local cultural uniqueness.