The process typically involves the following steps:
Project creators develop a campaign with a clear goal, budget, and timeline. The campaign is launched on a crowdfunding platform such as Kickstarter, Indiegogo, or GoFundMe. The project is promoted via social media, email marketing, and other online channels to attract potential backers. Contributors pledge money towards the campaign. If the funding goal is met within the specified timeframe, the funds are released to the project creator. If not, the campaign may either keep the funds raised (flexible funding) or return the money to the backers (all-or-nothing funding).