Choosing a Cause: The business selects a cause that aligns with its brand values and resonates with its target audience. Partnership Formation: The business partners with a non-profit organization to support the chosen cause. Promotion: The business creates marketing campaigns to promote both its products and the cause. This can include advertisements, social media campaigns, and events. Donation Mechanism: A portion of the proceeds from sales is donated to the cause, or the business may offer to match customer donations. Transparency: The business ensures that customers are informed about how their contributions are being used, which builds trust and credibility.