1. Sprint Planning: Similar to software development, marketing teams plan short, focused efforts called sprints, typically lasting 1-2 weeks.
2. Daily Standups: Teams hold brief daily meetings to discuss progress, identify obstacles, and adjust plans as needed.
3. Iteration and Feedback: After each sprint, teams review results and gather feedback to make data-driven decisions for the next sprint.
4. Cross-functional Collaboration: Agile marketing encourages collaboration across different departments, such as sales, product development, and customer service.