Measuring the success of your local SEO efforts is crucial to understand what is working and what needs improvement. Here are some metrics to consider:
Local Search Rankings: Track your rankings for local keywords in search engines. Google My Business Insights: Use the insights provided by Google My Business to track how many views, clicks, and calls your listing is generating. Website Traffic: Use tools like Google Analytics to monitor the amount of traffic coming from local searches. Conversion Rates: Track the number of visitors who take desired actions, such as making a purchase or filling out a contact form, after finding you through a local search.