Identifying qualified leads involves a combination of market research, data analysis, and direct interaction with potential customers. Here are some common criteria used to qualify leads:
Demographics: Age, gender, income level, and other demographic factors can help you determine if a lead fits your target market. Behavioral Data: Actions like website visits, email opens, and social media engagement can indicate interest and intent. Firmographics: For B2B startups, information about the company size, industry, and revenue can be crucial. Budget: Does the lead have the financial capacity to purchase your product or service? Authority: Is the lead a decision-maker or influencer within their organization? Need: Does the lead have a problem that your product or service can solve? Timing: Is the lead ready to make a decision in the near future?