SEO tools assist in various aspects of business development: - Keyword Research: They help in identifying the most relevant keywords that potential customers are searching for. - Competitive Analysis: They offer insights into competitors' strategies, allowing you to refine your own. - Website Audit: They can perform comprehensive audits to identify technical issues that may be affecting your search engine rankings. - Content Optimization: They provide guidelines on optimizing your content for better visibility. - Performance Tracking: They enable you to track your SEO performance over time, allowing you to make data-driven decisions.