The impact on decision-making is profound. With access to real-time data, businesses can move from reactive to proactive strategies. Decision-makers can identify trends and patterns as they emerge, allowing for more informed and timely actions. This can lead to better resource allocation, improved customer experiences, and ultimately, increased profitability. For instance, a financial analyst might use real-time stock market data to make investment decisions, or a marketing manager might adjust a campaign based on real-time customer feedback.