Market issues can have a profound impact on new ventures. They can influence the market entry strategy, pricing models, product development, and overall business sustainability. Common effects include:
- Delayed Launch: Regulatory hurdles or high competition can delay the launch of a new product or service. - Increased Costs: Overcoming market barriers often requires additional investment in marketing, compliance, or innovation. - Limited Market Penetration: Market saturation or customer loyalty to established brands can make it difficult for new entrants to gain a foothold.