Measuring competitiveness involves both qualitative and quantitative metrics:
1. Market Share: A larger market share generally indicates a higher level of competitiveness. 2. Financial Performance: Revenue growth, profit margins, and return on investment are critical indicators. 3. Customer Satisfaction: High levels of customer satisfaction and loyalty reflect a competitive advantage. 4. Innovation Metrics: Metrics such as the number of new products launched or patents filed can indicate the level of innovation.