How do Institutional Buyers Differ from Individual Consumers?
Institutional buyers differ from individual consumers in several key ways:
Volume and Scale: Institutional buyers purchase in bulk, often leading to larger orders and potentially lower per-unit costs. Decision-Making Process: The decision-making process is typically more complex, involving multiple stakeholders and rigorous evaluation criteria. Negotiation and Contracts: Institutional purchases often involve detailed contracts and extensive negotiations regarding terms, pricing, and delivery.