Innovation often involves significant risk, and managing this risk effectively is a hallmark of strong business leadership. Jeff Bezos, the founder of Amazon, is known for his willingness to take calculated risks. Amazon's foray into cloud computing with AWS (Amazon Web Services) was initially met with skepticism, but it has since become a major revenue driver for the company. Bezos' approach involves taking "two-way door" decisions, where if a risk doesn't pay off, the company can step back with minimal damage.