buyers

How Do Buyers Make Decisions?

The decision-making process for buyers typically involves several stages:
Need Recognition: The buyer identifies a need or problem.
Information Search: The buyer seeks information about possible solutions.
Evaluation of Alternatives: The buyer compares different products or services.
Purchase Decision: The buyer makes a decision and completes the purchase.
Post-Purchase Behavior: The buyer evaluates their decision and the product's performance.

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