How Do Businesses Choose Social Causes to Support?
Businesses typically choose social causes that align with their core values and mission. They may consider the following factors:
1. Relevance: The cause should be relevant to the business’s industry and stakeholders. 2. Impact: The potential for making a significant positive impact. 3. Employee Interests: Causes that resonate with employees can drive greater engagement. 4. Community Needs: Addressing pressing issues in the local or global community.