Scaling a business with a social mission is challenging. TOMS employed several strategies to achieve scale. First, they leveraged strong brand storytelling to connect with consumers emotionally. Second, they formed partnerships with retailers and other organizations to widen their reach. Finally, TOMS diversified their product lines, offering not just shoes but also eyewear, coffee, and bags, each with its own giving component. These strategies showcase the importance of strategic planning and market expansion in entrepreneurship.