Building the Nike brand involved a combination of strategic branding and effective endorsements. The iconic "Swoosh" logo, designed by a graphic design student for just $35, became a symbol of quality and performance. Knight also understood the power of athletes in promoting his products. Signing basketball legend Michael Jordan in the 1980s was a game-changer, elevating Nike to a global brand. These strategies underscore the importance of strong branding and strategic partnerships in business growth.