There are multiple methods for gathering information, each with its own strengths and weaknesses:
Surveys and Questionnaires: Directly asking potential customers for their opinions. Interviews: Conducting one-on-one conversations with stakeholders. Focus Groups: Gathering a small group of people to discuss your product or service. Secondary Research: Using existing data from reports, studies, and publications. Online Analytics: Leveraging tools like Google Analytics to gather data on user behavior. Competitor Analysis: Studying your competitors’ websites, social media, and customer reviews.