How Can Technology Enhance Word of Mouth Marketing?
Technology can significantly enhance WOMM:
Social Media: Platforms like Facebook, Instagram, and Twitter allow for rapid sharing of positive experiences. Online Reviews: Websites like Yelp, Google Reviews, and TripAdvisor provide platforms for customers to share their experiences. Email Marketing: Email campaigns can encourage satisfied customers to share their experiences and refer friends. Analytics Tools: Tools like Google Analytics and social media analytics can help track the reach and impact of WOMM efforts.