To capture the attention of investors, startups should:
1. Show Traction: Demonstrate that there is a demand for their product or service. 2. Highlight Unique Value Proposition: Clearly articulate what sets their business apart from competitors. 3. Present a Strong Business Model: Show a clear path to profitability and scalability. 4. Be Transparent About Risks: Acknowledge potential challenges and how they plan to address them. 5. Build Relationships: Engage with investors beyond the pitch, showing genuine interest in their feedback and advice.