Technology plays a crucial role in modern marketing. Leaders can leverage technology by:
1. Utilizing Data Analytics: Big data and analytics tools help in understanding customer behavior and predicting trends. 2. Marketing Automation: Automation tools streamline repetitive tasks, allowing the marketing team to focus on strategic activities. 3. Social Media Platforms: Engaging with customers on social media builds community and enhances brand loyalty. 4. Content Management Systems (CMS): A CMS helps in creating, managing, and distributing content efficiently.