Entrepreneurs can employ various strategies to overcome market resistance: 1. Market Research: Conducting thorough market research helps in understanding customer needs and preferences, allowing entrepreneurs to tailor their products accordingly. 2. Innovative Solutions: Offering innovative solutions that solve existing problems more effectively can attract early adopters and build momentum. 3. Customer Education: Educating potential customers about the benefits and unique features of the product can reduce resistance. 4. Strategic Partnerships: Forming strategic partnerships with established players can help in gaining credibility and market access. 5. Regulatory Compliance: Ensuring compliance with local and international regulations can mitigate legal risks and barriers.