How Can Entrepreneurs Measure Customer Engagement?
Measuring customer engagement can be done through various metrics. Some of the most common include:
- Customer Satisfaction Scores (CSAT): Surveys that measure a customer's satisfaction with a product or service. - Net Promoter Score (NPS): Measures the likelihood of customers recommending your business to others. - Customer Retention Rate: The percentage of customers who return to purchase again. - Engagement Rate: Metrics related to social media and website interactions, such as likes, shares, comments, and time spent on site.