How can businesses measure the success of their website?
Success can be measured using various metrics, including:
- Traffic: Tracking the number of visitors to the website. - Conversion Rate: The percentage of visitors who take a desired action (e.g., making a purchase, filling out a form). - Bounce Rate: The percentage of visitors who leave the site after viewing only one page. - Engagement Metrics: Time spent on site, pages per session, and user interactions.
Tools like Google Analytics can provide valuable insights into these metrics.