1. Surveys and Questionnaires: Tools like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) can provide valuable insights. 2. Feedback Forms: Simple forms that customers can fill out after a purchase or service interaction. 3. Social Media Monitoring: Tracking mentions and reviews on social media platforms. 4. Direct Feedback: Engaging with customers directly through calls or face-to-face interactions.