Measuring customer loyalty can be done through various metrics:
1. Net Promoter Score (NPS): This metric measures the likelihood of customers recommending your business to others. 2. Customer Retention Rate: This indicates the percentage of customers who continue to do business with you over a specific period. 3. Customer Lifetime Value (CLV): This estimates the total revenue a business can expect from a single customer account. 4. Repeat Purchase Rate: This measures the percentage of customers who make repeat purchases.