There are several methods businesses can use to gather psychographic data: - Surveys and Questionnaires: These can include questions about lifestyle, hobbies, values, and attitudes. - Customer Interviews: One-on-one interviews can provide deeper insights into a customer's mindset. - Social Media Analysis: Monitoring social media interactions can reveal a lot about customer interests and preferences. - Focus Groups: These discussions can uncover common themes and insights among specific target markets. - Purchase History: Analyzing what products or services customers buy can provide clues about their preferences and needs.