How Can Business Leaders Use Competitive Intelligence?
Business leaders can use CI to support various strategic initiatives, including:
Market Positioning: Identifying gaps in the market and positioning the organization to exploit these opportunities. Product Development: Using insights from CI to guide innovation and product development efforts. Risk Management: Anticipating and mitigating potential threats posed by competitors and market changes. Sales Strategies: Developing targeted sales strategies based on an understanding of competitors' strengths and weaknesses.