How Can Business Leaders Measure Market Access Success?
Business leaders can measure market access success through various metrics, including:
1. Market Share: The proportion of the market that the company has captured. 2. Revenue Growth: The increase in sales and revenue from the new market. 3. Customer Acquisition: The number of new customers gained in the target market. 4. Brand Recognition: The level of brand awareness and reputation in the new market. 5. Return on Investment (ROI): The financial return compared to the investment made for market entry.