To improve CTR, business leaders should focus on several key areas:
Targeting: Ensure that the ads are shown to the right audience. This entails precise audience segmentation and targeting. Ad Copy: Craft compelling ad copy that addresses the needs and pain points of the target audience. Design: Use visually appealing designs that attract attention and encourage clicks. Call-to-Action (CTA): Incorporate strong and clear CTAs that prompt users to take action. A/B Testing: Conduct A/B testing to determine which versions of the ad perform better.