The identification of SQLs involves a rigorous lead scoring process. This process takes into account various factors such as:
Demographic Information: Age, gender, location, etc. Firmographic Data: Company size, industry, revenue, etc. Behavioral Indicators: Website visits, content downloads, email engagement, etc. Explicit Interest: Direct inquiries, requests for demos, etc.
Once a lead meets the predefined criteria, they are classified as an SQL and passed on to the sales team for further action.