Examples of businesses that have fallen victim to illusions of invulnerability include:
Blockbuster: Once a leader in video rentals, Blockbuster failed to adapt to the digital revolution, assuming its market dominance was unshakeable. BlackBerry: Despite early success, BlackBerry underestimated the threat from competitors like Apple, leading to its decline. Enron: Overconfidence and unethical practices contributed to its infamous collapse.