What is the CCPA?
The
California Consumer Privacy Act (CCPA) is a data privacy law that was enacted to enhance privacy rights and consumer protection for residents of California, USA. The law came into effect on January 1, 2020, and it grants California residents new rights regarding their personal data, which businesses must comply with.
Annual gross revenues in excess of $25 million.
Buys, receives, or sells the personal information of 50,000 or more consumers, households, or devices.
Earns more than half of its annual revenue from selling consumers' personal information.
Right to Know: Consumers can request details about the personal information collected about them over the past 12 months.
Right to Delete: Consumers can request the deletion of personal information collected from them, subject to certain exceptions.
Right to Opt-Out: Consumers can opt-out of the sale of their personal information.
Right to Non-Discrimination: Consumers have the right not to be discriminated against for exercising their CCPA rights.
Updating Privacy Policies: Businesses must update their privacy policies to include detailed information about consumer rights under the CCPA.
Data Mapping: Businesses need to understand and document what personal data they collect, how it is used, and who it is shared with.
Consumer Request Processes: Businesses must establish processes to handle consumer requests to know, delete, and opt-out.
Training Employees: Employees, especially those handling consumer data, need to be trained on CCPA requirements and how to manage consumer requests.
What Are the Penalties for Non-Compliance?
Failure to comply with the CCPA can result in significant penalties. The California Attorney General can impose fines of up to $2,500 per violation or $7,500 per intentional violation. Additionally, the CCPA provides a
private right of action for consumers in the event of a data breach, allowing them to sue for damages.
Conclusion
The CCPA represents a significant shift in data privacy regulation, and businesses that handle personal information from California residents must take proactive steps to comply. By understanding the CCPA's requirements and implementing the necessary changes, businesses can avoid penalties and build trust with their consumers.