What is Business Strategy?
A
business strategy is a set of guiding principles and actions that a company employs to achieve its long-term objectives. It involves making deliberate choices about where to compete, how to compete, and what resources and capabilities are required to achieve competitive advantage.
Why is Strategic Planning Important?
Strategic planning is crucial as it provides a sense of direction and outlines measurable goals. It is a tool that is useful for guiding day-to-day decisions and evaluating progress. Without a clear strategy, a business may struggle to stay on course and achieve its long-term objectives.