Ignoring seasonality can lead to several issues, including:
1. Cash Flow Problems: Failing to anticipate low-sales periods can strain your businessâs finances. Entrepreneurs must manage cash flow effectively to ensure they have enough funds during lean times. 2. Inventory Issues: Overstocking or understocking can result from ignoring seasonal trends. This can lead to increased holding costs or lost sales, respectively. 3. Marketing Efforts: Marketing strategies should align with seasonal demands to maximize effectiveness. Ignoring seasonality can make your marketing efforts less impactful.