Data-Driven Decision-Making: They rely heavily on data and analytics to make informed choices. Thorough Research: They invest time in researching and understanding the product or service in depth. Objective Evaluation: Their decisions are based on objective criteria rather than subjective feelings. Risk Aversion: They tend to be cautious and avoid risks by ensuring they have all the necessary information. Value for Money: They seek the best possible value, often through cost-benefit analysis.