Despite its features, the Zune faced numerous challenges:
1. Brand Recognition: Apple had a significant head start with its iPod, and its brand was synonymous with portable media players. Microsoft struggled to build similar brand recognition for Zune. 2. Ecosystem: Apple's iTunes ecosystem was far more developed and user-friendly compared to the Zune Marketplace. The seamless integration of iTunes with other Apple products made it difficult for Zune to attract users. 3. Timing: By the time Zune was launched, Apple had already captured a substantial market share, making it challenging for any new entrant to gain a foothold. 4. Marketing: Microsoft's marketing efforts were often criticized as being less effective compared to Apple's highly successful campaigns.