Measuring brand visibility involves tracking various metrics and KPIs (Key Performance Indicators) such as:
Website Traffic: Monitoring the number of visitors and their behavior on the website. Social Media Engagement: Tracking likes, shares, comments, and followers on social media platforms. Search Engine Rankings: Analyzing the brandâs position in search engine results for relevant keywords. Media Mentions: Counting the number of times the brand is mentioned in the media. Customer Feedback: Gathering and analyzing customer reviews and feedback.