Ask satisfied customers directly via email or in-person.
Include a testimonial request in your
follow-up communications after a purchase.
Use
survey tools to gather feedback and permission to use it as a testimonial.
Incentivize customers to provide testimonials through
discounts or other perks.
Specific: Highlight particular aspects of the product or service.
Authentic: Genuine and relatable, avoiding overly promotional language.
Credible: Include the customer's name and, if possible, their
photo, job title, and company.
Relevant: Address concerns and interests of your target audience.
Get explicit permission from customers to use their feedback.
Where possible, include full names, photos, and other identifying information.
Regularly update testimonials to reflect recent customer experiences.
Avoid using anonymous or overly generic testimonials.
Using fake or scripted testimonials.
Overloading your pages with too many testimonials.
Failing to update testimonials regularly.
Ignoring negative feedback or not addressing it appropriately.