What is Google PageSpeed Insights?
Google PageSpeed Insights is a
tool developed by Google that analyzes the
performance of web pages and provides suggestions to make them faster. It assesses both the desktop and mobile versions of a
website, offering insights into various aspects like speed,
usability, and overall user experience.
First Contentful Paint (FCP): Measures the time it takes for the first piece of content to appear on the screen.
Time to Interactive (TTI): Indicates how long it takes for the page to become fully interactive.
Cumulative Layout Shift (CLS): Evaluates the visual stability of the page by measuring unexpected layout shifts.
Improved User Experience: Faster sites provide a better experience, increasing user satisfaction and engagement.
Higher Conversion Rates: Speedier pages lead to higher
conversion rates, boosting sales and revenue.
Better SEO: Enhanced page speed can improve your site's ranking on search engines.
Reduced Bounce Rates: Faster load times encourage users to stay longer on your site.
Conclusion
Google PageSpeed Insights is an invaluable tool for businesses looking to enhance their online presence. By focusing on key metrics and implementing suggested improvements, businesses can significantly improve their
website performance, resulting in better user experience, higher conversion rates, and improved SEO rankings.